Rich media: Become smarter to Connect

   You can describe the Rich Media as a board range of digital interactive media. You can download rich media or it may be embedded in a web. It can be viewed and and used offline with media player such as  Real Player, Media Player etc. You can also call Multimedia.

  

   Rich Media is now defined as advertisements with which users can interact (as opposed to solely animation and excluding click-through functionality) in a web page format. These advertisements can be used either singularly or in combination with various technologies, including but not limited to sound, video, or Flash, and with programming languages such as Java, Javascript, and DHTML.

   With the advent of new and improved advertising technologies, rich media has developed into a popular format for reaching and engaging consumers because the technologies allow the consumer to interact with the creative asset.

   Rich media ads have greater impact than ordinary display advertising. Video ads deliver still higher brand awareness, message association, and purchase intent. DoubleClick Rich Media and Video makes rich media campaign creation and execution easy for the buyers, sellers and creators of rich media.

Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising to ad serving and global campaign management. As the leading provider of digital advertising solutions, Eyeblaster empowers marketers to engage consumers online. The company’s flagship product, MediaMind, is the only ad serving and campaign management solution built from the ground up for agencies and advertisers. MediaMind includes critical functions that simplify campaign processes, enable cross channel analytics, and streamline integration with other technology components.

   Smart AdServer: Smart AdServer focuses on rich media campaigns for sites in Europe and features the ability to launch just about any style of advertisement you can think of in just three clicks.  Using real-time monitoring, you can choose on the fly if you want to target the ads based on geography, ISP, browser, keywords and more. Created in 2001, Smart AdServer rapidly became an important ad server on the market, with more than 300 customers in 25 countries.
   Smart AdServer has offices in Europe (UK, Germany, France, Spain, Poland), Asia (India) and North America (US, Canada, Mexico). Smart AdServer's headquarters are based in Paris, France.

   

FB Ads: Reach the Right People at the Right Time

Today I want to write about some different topic – I do not know more about it but I want right about this topic – So I m here.

   Advertising on social network is really help to connect with people who are interested in your product – Yes or No. These days if you will talk about social networking site the only name will click in your mind – am I right? Are you thinking same what I am – Yes that is Facebook.

   Currently Facebook has most probably 500 million (may be I am not sure) users this time, and its is third largest after China and India. Facebook is a very easy way to connected with more and more people. Millions of people use Facebook everyday to keep up with friends and learn more about the product and business.

   So these days Facebook is ruling all over the world. And Facebook generating new ideas about advertising day-by-day.   One of the best thing about FB that FB advertising is the ability select who sees your ad using number of variable including keywords. You can target by geographically, age group, gender, interest, hobbies, work place, biography and relationship status (which is very interesting).

   Your ad is more likely to perform better and continue running successfully if it is being displayed to the user who are most likely to be interested in your product or service. So FB recommend you that target your ads to smaller, more specific groups of users at one time. This allow you to write ad text that is more personalized, making your ads more appealing to the users you are reaching. It also enables you to generate better insight into your advertising performance, and allow you to find the most effective ad.

   For advertising on Facebook is not any set cost. Since it is market-driven delivery system, you are paying the price that the market has set. You can estimate your cost when you creat an ad. When considering any new advertising the cost are always a major concern.

   You can optimize your ads likely as you do on other ad server. You can also have options for CPM or CPC. When ads is running on FB, advertiser needs to think more than just creative and targeting to achieve optimal performance at the lowest cost.

Google Analytics Premium: 24x7 Support

  Google is already a leading web analytics tool, now looking for bigger share of market by adding paid version. The premium version of the company, will cost $150000 per year with 24x7 Hrs customer support. Google has been leading the new products for the past few years with big name companies.

Google Analytics Premium

  

   It is very user-friendly interface that makes it possible for people across the company. It is very easy to pull the data and and run report as fast as you possible. Its is very useful interface for big data driven company. Google analytics leads the catagory by "multitudes" followed by Yahoo. But Premium Google Analytics cut into the paid catagory which has led by Adobe’s Omniture as well as Webtrends.

   Costs of the product will depend on the traffic volume and customer needs.Its a predictable price. But more important than it that it is very easy and user friendly tools. So more important part that they give customer support 24x7.

   So we will have to wait and see how it is more user friendly and easy tools they are providing. But it is sure that since it is Google product it will more benifficial than other.

Online Advertising: The New Funda of Business

  Before 30 – 40 years before if you had started your business, you most likely to advertise your business in local papers after that radio television and few years back you moved to magazines.  But in today’s you must want to go to promote your business in one way that is online.

   Definitely in today’s you have more competitor so you must adapt the way your business communicates with its existing and potential customer. You start race with your competitor to reach to more and more people.

   Having a website is the best and very simple place to start and once people realize that they need your service and they will need to know more about you and your product. So you can target your ads as per customer needs. The next step is getting people to need you. Or at the very least consider you.

   While many business prefer not to invest in online advertising to decreased their costs this is the worst they can do because advertising is the best weapon you have to know you.   

Indian Mobile Advertising and Consumers

   

Over the last few years the advertising industries in India are trying hard for mobile advertising and they got success to implement – a little bit.

   Reported by Google India declared as the 2^nd biggest consumer of mobile internet. It is really impressive but not good enough for Indian marketers it seems. They are spending huge money on mobile advertising.

   Mobile Advertising, especially display advertising is a very new concept. There many brands is coming with this new concept but there are few brands are ruling on mobile advertising like Airtel, Reebok, Yamaha, Sony, Samsung, ESPN and Cricinfo.com.

   Mobile advertising is 5-6 time better in delivering ROI(Return of Investment) than online advertising. But we can never forget our best competitor which is digital marketing. We can not avoid them. Actually they are not our competitor. Because every where we work with them so I told best competitor. We encourage each other.

   The Indian Mobile advertising hasn’t grown as much as we hoped because 3G capabilities of the country are not advanced enough yet. In globally Indian mobile advertising is far and far away compare to other countries. It is very popular and useful in some country like Australia, US, Japan, Ukrain, UK, Brazil etc. Everyone has mobile phone in today’s time and it is vastly different from PC so hope in next 5 or 6 years Indian mobile advertising will grow as much as we are expecting.

How a banner affect your Ad performance

Advertising is Multi-billion industry on the web. To capture the limited attention of visitors, advertisers have to increased the size of banners. They will have to increase more number of ads sizes. Ad specs is a very crucial factor for advertising. The banner is constructed from an image(Jpeg. gif, etc), flash, java script, iframe, html and Shockwave. Banners are tagged to track impressions, click and final sale. There are many size of banners in the market which is used most......Leader Board, LREC, Skyscraper, Strip and so many rich media banner like Rollover Banner, Expandable, Sitecapture, Takeover etc. 


  The rich media ads are very important part to increase your ad performance on website. Make sure that your the formats and the companion banner ads are the correct size and specification. Performance of your banner ads also depends on the color of the banner. When color is used correctly it can be impressive.


  When you are designing a banner, you should be careful about the colors. Bright color is always be more effective than lighter. 
  

Google and Other Ad server:- Why should we choose DoubleClick for Publishers (DFP) premium solution?

First I want to clear that What are the differences between DFP Small Business and the DoubleClick for Publishers (DFP) premium solution?

So, I am very happy to answer you that DFP Small Business addresses the ad management and serving needs of growing publishers who prefer a self-managed, ready-to-use solution.
  And The DFP premium solution provides ad serving and management for publishers with large sales teams and complex sales operations who often require an advanced feature set and greater levels of customization.


Let's come to the Point.....


DART for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management functions and allows you to generate ever-greater advertising margins.

you will:

• Differentiate your inventory with advanced targeting capabilities and the ability to traffic a variety of rich media campaigns with ease.
• Save staff time and reduce costs with simple and efficient trafficking workflow and an intuitive interface.
• Make better decisions with comprehensive forecasting and decision-support tools.
• Improve campaign performance and client satisfaction with detailed and actionable reporting.
• Enjoy responsive, world-class service organization that boasts industry-leading reliability, 24/7/365 support, and flexible APIs for seamless integration.
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Improve efficiency with a unified platform

DART for Publishers works with DART Sales Manager, DoubleClick Network Builder, DART Adapt,Boomerang for Publishers, DoubleClick Mobile, DoubleClick In-Stream, DoubleClick Rich Media,DoubleClick Studio and DoubleClick Ad Exchange. Combined, these solutions deliver a powerful, integrated suite of solutions to help you maximize revenue across your entire inventory.