Advertising is Multi-billion industry on the web. To capture the limited attention of visitors, advertisers have to increased the size of banners. They will have to increase more number of ads sizes. Ad specs is a very crucial factor for advertising. The banner is constructed from an image(Jpeg. gif, etc), flash, java script, iframe, html and Shockwave. Banners are tagged to track impressions, click and final sale. There are many size of banners in the market which is used most......Leader Board, LREC, Skyscraper, Strip and so many rich media banner like Rollover Banner, Expandable, Sitecapture, Takeover etc.
The rich media ads are very important part to increase your ad performance on website. Make sure that your the formats and the companion banner ads are the correct size and specification. Performance of your banner ads also depends on the color of the banner. When color is used correctly it can be impressive.
When you are designing a banner, you should be careful about the colors. Bright color is always be more effective than lighter.
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