Over the last few years the advertising industries in India are trying hard for mobile advertising and they got success to implement – a little bit.
Reported by Google India declared as the 2nd biggest consumer of mobile internet. It is really impressive but not good enough for Indian marketers it seems. They are spending huge money on mobile advertising.
Mobile Advertising, especially display advertising is a very new concept. There many brands is coming with this new concept but there are few brands are ruling on mobile advertising like Airtel, Reebok, Yamaha, Sony, Samsung, ESPN and Cricinfo.com.
Mobile advertising is 5-6 time better in delivering ROI(Return of Investment) than online advertising. But we can never forget our best competitor which is digital marketing. We can not avoid them. Actually they are not our competitor. Because every where we work with them so I told best competitor. We encourage each other.
The Indian Mobile advertising hasn’t grown as much as we hoped because 3G capabilities of the country are not advanced enough yet. In globally Indian mobile advertising is far and far away compare to other countries. It is very popular and useful in some country like Australia, US, Japan, Ukrain, UK, Brazil etc. Everyone has mobile phone in today’s time and it is vastly different from PC so hope in next 5 or 6 years Indian mobile advertising will grow as much as we are expecting.
No comments:
Post a Comment