Friday, October 28, 2011

Rich media: Become smarter to Connect


   You can describe the Rich Media as a board range of digital interactive media. You can download rich media or it may be embedded in a web. It can be viewed and and used offline with media player such as  Real Player, Media Player etc. You can also call Multimedia.


  
   Rich Media is now defined as advertisements with which users can interact (as opposed to solely animation and excluding click-through functionality) in a web page format. These advertisements can be used either singularly or in combination with various technologies, including but not limited to sound, video, or Flash, and with programming languages such as Java, Javascript, and DHTML.
   With the advent of new and improved advertising technologies, rich media has developed into a popular format for reaching and engaging consumers because the technologies allow the consumer to interact with the creative asset.
   Rich media ads have greater impact than ordinary display advertising. Video ads deliver still higher brand awareness, message association, and purchase intent. DoubleClick Rich Media and Video makes rich media campaign creation and execution easy for the buyers, sellers and creators of rich media.
Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising to ad serving and global campaign management. As the leading provider of digital advertising solutions, Eyeblaster empowers marketers to engage consumers online. The company’s flagship product, MediaMind, is the only ad serving and campaign management solution built from the ground up for agencies and advertisers. MediaMind includes critical functions that simplify campaign processes, enable cross channel analytics, and streamline integration with other technology components.
   Smart AdServer: Smart AdServer focuses on rich media campaigns for sites in Europe and features the ability to launch just about any style of advertisement you can think of in just three clicks.  Using real-time monitoring, you can choose on the fly if you want to target the ads based on geography, ISP, browser, keywords and more. Created in 2001, Smart AdServer rapidly became an important ad server on the market, with more than 300 customers in 25 countries.
   Smart AdServer has offices in Europe (UK, Germany, France, Spain, Poland), Asia (India) and North America (US, Canada, Mexico). Smart AdServer's headquarters are based in Paris, France.

   

Tuesday, October 11, 2011

FB Ads: Reach the Right People at the Right Time

Today I want to write about some different topic – I do not know more about it but I want right about this topic – So I m here.
   Advertising on social network is really help to connect with people who are interested in your product – Yes or No. These days if you will talk about social networking site the only name will click in your mind – am I right? Are you thinking same what I am – Yes that is Facebook.
   Currently Facebook has most probably 500 million (may be I am not sure) users this time, and its is third largest after China and India. Facebook is a very easy way to connected with more and more people. Millions of people use Facebook everyday to keep up with friends and learn more about the product and business.
   So these days Facebook is ruling all over the world. And Facebook generating new ideas about advertising day-by-day.   One of the best thing about FB that FB advertising is the ability select who sees your ad using number of variable including keywords. You can target by geographically, age group, gender, interest, hobbies, work place, biography and relationship status (which is very interesting).

   Your ad is more likely to perform better and continue running successfully if it is being displayed to the user who are most likely to be interested in your product or service. So FB recommend you that target your ads to smaller, more specific groups of users at one time. This allow you to write ad text that is more personalized, making your ads more appealing to the users you are reaching. It also enables you to generate better insight into your advertising performance, and allow you to find the most effective ad.
   For advertising on Facebook is not any set cost. Since it is market-driven delivery system, you are paying the price that the market has set. You can estimate your cost when you creat an ad. When considering any new advertising the cost are always a major concern.
   You can optimize your ads likely as you do on other ad server. You can also have options for CPM or CPC. When ads is running on FB, advertiser needs to think more than just creative and targeting to achieve optimal performance at the lowest cost.

Monday, October 3, 2011

Google Analytics Premium: 24x7 Support

  Google is already a leading web analytics tool, now looking for bigger share of market by adding paid version. The premium version of the company, will cost $150000 per year with 24x7 Hrs customer support. Google has been leading the new products for the past few years with big name companies.

Google Analytics Premium
  
   It is very user-friendly interface that makes it possible for people across the company. It is very easy to pull the data and and run report as fast as you possible. Its is very useful interface for big data driven company. Google analytics leads the catagory by "multitudes" followed by Yahoo. But Premium Google Analytics cut into the paid catagory which has led by Adobe’s Omniture as well as Webtrends.

   Costs of the product will depend on the traffic volume and customer needs.Its a predictable price. But more important than it that it is very easy and user friendly tools. So more important part that they give customer support 24x7.

   So we will have to wait and see how it is more user friendly and easy tools they are providing. But it is sure that since it is Google product it will more benifficial than other.

Friday, September 30, 2011

Online Advertising: The New Funda of Business




  Before 30 – 40 years before if you had started your business, you most likely to advertise your business in local papers after that radio television and few years back you moved to magazines.  But in today’s you must want to go to promote your business in one way that is online.
   Definitely in today’s you have more competitor so you must adapt the way your business communicates with its existing and potential customer. You start race with your competitor to reach to more and more people.
   Having a website is the best and very simple place to start and once people realize that they need your service and they will need to know more about you and your product. So you can target your ads as per customer needs. The next step is getting people to need you. Or at the very least consider you.
   While many business prefer not to invest in online advertising to decreased their costs this is the worst they can do because advertising is the best weapon you have to know you.   

Thursday, September 29, 2011

Indian Mobile Advertising and Consumers


   

Over the last few years the advertising industries in India are trying hard for mobile advertising and they got success to implement – a little bit.
   Reported by Google India declared as the 2nd biggest consumer of mobile internet. It is really impressive but not good enough for Indian marketers it seems. They are spending huge money on mobile advertising.
   Mobile Advertising, especially display advertising is a very new concept. There many brands is coming with this new concept but there are few brands are ruling on mobile advertising like Airtel, Reebok, Yamaha, Sony, Samsung, ESPN and Cricinfo.com.
   Mobile advertising is 5-6 time better in delivering ROI(Return of Investment) than online advertising. But we can never forget our best competitor which is digital marketing. We can not avoid them. Actually they are not our competitor. Because every where we work with them so I told best competitor. We encourage each other.
   The Indian Mobile advertising hasn’t grown as much as we hoped because 3G capabilities of the country are not advanced enough yet. In globally Indian mobile advertising is far and far away compare to other countries. It is very popular and useful in some country like Australia, US, Japan, Ukrain, UK, Brazil etc. Everyone has mobile phone in today’s time and it is vastly different from PC so hope in next 5 or 6 years Indian mobile advertising will grow as much as we are expecting.

Tuesday, September 27, 2011

How a banner affect your Ad performance





Advertising is Multi-billion industry on the web. To capture the limited attention of visitors, advertisers have to increased the size of banners. They will have to increase more number of ads sizes. Ad specs is a very crucial factor for advertising. The banner is constructed from an image(Jpeg. gif, etc), flash, java script, iframe, html and Shockwave. Banners are tagged to track impressions, click and final sale. There are many size of banners in the market which is used most......Leader Board, LREC, Skyscraper, Strip and so many rich media banner like Rollover Banner, Expandable, Sitecapture, Takeover etc. 


  The rich media ads are very important part to increase your ad performance on website. Make sure that your the formats and the companion banner ads are the correct size and specification. Performance of your banner ads also depends on the color of the banner. When color is used correctly it can be impressive.


  When you are designing a banner, you should be careful about the colors. Bright color is always be more effective than lighter. 
  

Friday, September 23, 2011

Google and Other Ad server:- Why should we choose DoubleClick for Publishers (DFP) premium solution?

First I want to clear that What are the differences between DFP Small Business and the DoubleClick for Publishers (DFP) premium solution?






So, I am very happy to answer you that DFP Small Business addresses the ad management and serving needs of growing publishers who prefer a self-managed, ready-to-use solution.
  And The DFP premium solution provides ad serving and management for publishers with large sales teams and complex sales operations who often require an advanced feature set and greater levels of customization.


Let's come to the Point.....


DART for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management functions and allows you to generate ever-greater advertising margins.



you will:
  • Differentiate your inventory with advanced targeting capabilities and the ability to traffic a variety of rich media campaigns with ease.
  • Save staff time and reduce costs with simple and efficient trafficking workflow and an intuitive interface.
  • Make better decisions with comprehensive forecasting and decision-support tools.
  • Improve campaign performance and client satisfaction with detailed and actionable reporting.
  • Enjoy responsive, world-class service organization that boasts industry-leading reliability, 24/7/365 support, and flexible APIs for seamless integration.


Improve efficiency with a unified platform

DART for Publishers works with DART Sales Manager, DoubleClick Network Builder, DART Adapt,Boomerang for Publishers, DoubleClick Mobile, DoubleClick In-Stream, DoubleClick Rich Media,DoubleClick Studio and DoubleClick Ad Exchange. Combined, these solutions deliver a powerful, integrated suite of solutions to help you maximize revenue across your entire inventory.

Sunday, September 18, 2011

Google Adsense Monetizing, Traffic, Testing Tips, Tricks And Resources

Google Adsense is the most common revenue generators for blogs and websites and probably also the most easier way how to earn money, start to make some income, if You got already niche blog and some traffic. I started with Adsense too, I am not going specifics about numbers, but income is pretty motivating to keep going and think about monetizing. Also remember not to overact, setting up too much advertisements on Your site – this article should be useful if You are just starting out, don’t know how it really works and also for people who use this service but already thinks about some optimizing and digging deeper. I just went it all through, so consider this as sharing with experience, resources and articles, which should help You understand and actually do better when You are thinking about starting to make money from what are You doing.

What really is Google Adsense?




At first You must know, how Your earnings are really counted -
1. Adsense Earning = Impression-count x Click-though-rate x Cost-per-click x smart-pricing-factor.
2. Click-through-rate (CTR) is ratio of clicks per impressions. It can range from 0.1% to 30%, but most commonly around 1% to 10%.
3. Cost-per-click (CPC) is the earning you get per click. While traditionally it refers to the amount advertisers pay for each click, it can also mean the amount publishers get for each click.
4.Smart-pricing is Adsense method to determine how valuable clicks from your site is worth. If clicks on your site doesn’t provide good value to advertisers, e.g. from visitors’ geo-location that seldom translate to sales, you will only get a fraction of the supposed CPC.
    Read More Details 100 Google Adsense Tips



Traffic


Don’t forget about traffic, traffic actually is the key factor to success – more visitors You have, more income You make.






Monday, September 12, 2011

Caught In The Net



Online or web advertising is the next big thing in the sphere of advertising......



The Online pie is getting bigger and better. Of course with almost every youngster choosing to buy tickets or shop online or even home in on the optimum brand through the Internet, even conservatives are willing to put their thumb into it.
Until a few years ago most companies were unwilling to consider advertising on the Internet. But with most of the population in India getting tech savvy, companies are ready to invest 10-15 % of their spends to advertise on the web, say experts in this field.
As per Experts: “Online advertising does have its share of viewers but it is yet to reach its peak in India,” But, advertising online has definitely come a long way from those banner ad. Earlier, most agencies would just put up banner ads on major sites. This could be skipped as it would come in the way of most users. But now websites such as Google, Yahoo and MSN fall back on text-based advertising. When users search for material on the net, related text-ads are placed on the same page. This is most effective for financial and automobile services,
Internet has the power to reach out to one person at a time unlike television and radio ads and can engage consumers with a brand.
“It will grow very fast and will see its boom in five years, so ad filmmakers have to be ready for it.



Let's See!!!



Saturday, September 10, 2011

Tips: Testing Campaigns

I was pondering for a while on the topic to post.At last managed to get a topic for today.The post would focus on few ideas to test new ad and creative type on live environment.When you traffickers receive any new creative/ad format which you wanted to know how it would look on the live publisher, here are the ways you can carry out this test.......

  • Live testing of campaigns MUST be executed in short time.Once the test ad is live, test what you needed, and turn it off instead running it for days(which is a huge mess).
  • Always check for the preview and click through on the ad server before going to make live.
  • If you wanted to do a quick test, book huge inventory, set highest priority, and scheduled it for one day(simply traffic as exclusive/roadblock campaigns).So this test ad becomes live as soon as the Ad server pushes.Note very very importantly this type of test should be finished in short time, say 10 ~15 min after the ad server pushes.Else, it would results in unnecessary impressions delivery and also would compete with other premium advertisements running.So be utmost careful while executing this.
  • Another good practice is to target.By this you actually reduce the competition with actual live ads scheduled.Pick the less traffic page group of the publisher to target.Usually the publisher would have less ads scheduled, so the possibility of competing is less
  • You can also geo-target .Idea is , you target the test ad to to your local(country/state/city)this way you narrow down and keep yourself out of competing with scheduled ads.
Hope this basic tips will Help a little bit, will back you soon with some other Ideas and tips for you.

Thursday, September 8, 2011

Site Monetization



You’ve got a site. Now what?
If you find yourself stuck in the monetization stage, are unsure which way to go and how can you make the most of your web site.
In developing monetization strategies for sites of all sizes (from blogs to large scale publishers), it can help you:
- assess the revenue potential of your web site;
- develop detailed forecasts and scenarios for different approached to site monetization;
- built and help you execute the monetization strategy;
- advise on best options for ad networks, affiliate programs based on the specifics of your site and business;
- assess the ad serving needs and implement the ad serving technology (DoubleClick, Google Ad Manager);
- assess the ad inventory, advise and implement a yield optimization platform (PubMatic, the Rubicon Project);
- develop and implement affiliate programs (Commission Junction, TradeDoubler, Amazon etc);
- advise and implement 3rd party platforms for advanced ad sales, campaign management, reporting and billing.

Social Media




Social Media Marketing has emerged as the industry’s spearhead over the past couple of years. It has recorded a tremendous growth and influence, to the point that nowadays no online campaign is comprehensive enough without a social media component.
We can strategize and execute your whole social media marketing plan, including Facebook pages, groups, places, advertising, so that they complement and potentate any other online campaigns you may be running, be they for branding or for direct response purposes.

Saturday, September 3, 2011

New Ad Server

Smart AdServer focuses on rich media campaigns for sites in Europe and features the ability to launch just about any style of advertisement you can think of in just three clicks.  Using real-time monitoring, you can choose on the fly if you want to target the ads based on geography, ISP, browser, keywords and more. There are some Indian organization, they are start using Smart Ad server.

Introducing The DFP Mobile Interface

Over the past few months, many of you have let us know how much you’d like to have fast and easy mobile access to your ad operations.

The new DoubleClick for Publishers (DFP) mobile interface lets you quickly check your ad operations and account performance while away from your computer. When you sign into your DFP account from your mobile browser, you’ll immediately get an overview of the most important areas of your account.

With an activity stream that’s constantly updated, you can monitor all of the trafficking changes made to your account even when you’re away from the office. If you discover a problem that needs immediate attention, you can pause the line item or even contact the trafficker or salesperson - all directly from your phone.



We built the DFP mobile interface to help you quickly access the essentials in your account, so we’ve focused on letting you view and make basic edits to your orders through the mobile application. If you need access to the other parts of your account, you can switch to the desktop version of DFP through a link at the bottom of the screen.

DFP’s mobile interface was designed to make checking in on your account fast and easy and is available to all users using the new DoubleClick for Publishers or DFP Small Business with a compatible Android, iPhone, or Palm Pre device. To access DFP from your mobile device, simply point your mobile browser to www.google.com/dfp.

Monday, August 29, 2011

19th century cyclists paved the way for modern motorists' roads

Car drivers assume the roads were built for them, but it was cyclists who first lobbied for flat roads more than 100 years ago



A cyclist, in 1935, shelters from the rain while travelling on an asphalt road. Photograph: Getty Images
Wooden hobbyhorses evolved into velocipedes; velocipedes evolved into safety bicycles; safety bicycles evolved into automobiles.
It's well known that the automotive industry grew from seeds planted in the fertile soil that was the late 19th century bicycle market. And to many motorists it's back in the 19th century that bicycles belong. Cars are deemed to be modern; bicycles are Victorian.
Many motorists also assume that roads were built for them. In fact, cars are the johnny-come-latelies of highways.
The hard, flat road surfaces we take for granted are relatively new. Asphalt surfaces weren't widespread until the 1930s. So, are motorists to thank for this smoothness?
No. The improvement of roads was first lobbied for – and paid for – bycycling organisations.
In the UK and the US, cyclists lobbied for better road surfaces for a full 30 years before motoring organisations did the same. Cyclists were ahead of their time.
When railways took off from the 1840s, the coaching trade died, leaving roads almost unused and in poor condition. Cyclists were the first vehicle operators in a generation to go on long journeys, town to town. Cyclists helped save many roads from being grubbed up.
Roads in towns were sometimes well surfaced. Poor areas were cobbled; upmarket areas were covered in granite setts (what many localities call cobbles). Pretty much every other road was left unsurfaced and would be the colour of the local stone. Many 19th century authors waxed lyrical about the varied and beautiful colours of British roads.
Cyclists' organisations, such as Cyclists' Touring Club in the UK andLeague of American Wheelmen (LAW) in the US, lobbied county surveyors and politicians to build better roads. The US Good Roads movement, set up by LAW, was highly influential. LAW once had the then US president turn up at its annual general meeting.
The CTC individual in charge of the UK version of the Good Roads movement, William Rees Jeffreys, organised asphalt trials before cars became common. He took the reins of the Roads Improvement Association (RIA) in 1890, while working for the CTC.
He later became an arch motorist and the RIA morphed into a motoring organisation. Rees Jeffreys called for motorways in Britain 50 years prior to their introduction. But he never forgot his roots. In a 1949 book, Rees Jeffreys – described by former prime minister David Lloyd George as "the greatest authority on roads in the United Kingdom and one of the greatest in the whole world" – wrote that cyclists paved the way, as it were, for motorists. Without the efforts of cyclists, he said, motorists would not have had as many roads to drive on. Lots of other authors in the early days of motoring said the same but this debt owed to cyclists by motorists is long forgotten.
The CTC created the RIA in 1885 and, in 1886, organised the first ever Roads Conference in Britain. With patronage – and cash – from aristocrats and royals, the CTC published influential pamphlets on road design and how to create better road surfaces. In some areas, county surveyors took this on board (some were CTC members) and started to improve their local roads.
Even though it was started and paid for by cyclists, the RIA stressed from its foundation that it was lobbying for better roads to be used by all, not just cyclists.
However, in 1896 everything changed. Motoring big-wigs lobbied for the Locomotives Amendment Act to be repealed. This act made a driver of a road locomotive drive very, very slowly and the vehicle had to be preceded by a man waving a red flag. When the act was jettisoned, speeds increased, automobilists demanded better road surfaces to go even faster on, and "scorchers" and "road hogs", terms first used against cyclists, took over the roads.
By the early 1900s most British motorists had forgotten about the debt they owed to prehistoric track builders, the Romans, turnpike trusts, John McAdam, Thomas Telford and bicyclists. Before even one road had been built with motorcars in mind (this wasn't to happen until the 1930s), motorists assumed the mantle of overlords of the road.
A satirical verse in Punch magazine of 1907 summed up this attitude from some drivers:
"The roads were made for me; years ago they were made. Wise rulers saw me coming and made roads. Now that I am come they go on making roads – making them up. For I break things. Roads I break and Rules of the Road. Statutory limits were made for me. I break them. I break the dull silence of the country. Sometimes I break down, and thousands flock round me, so that I dislocate the traffic. But I am the Traffic."
At the time, the CTC had little inkling cyclists would soon be usurped. An editorial in the CTC Gazette of July 1896 admitted the "horseless carriage movement will make an irresistible advance" and asked members whether motorists should be admitted to membership. Such a move was declined by members but cyclists were later instrumental in the foundation of the Automobile Association, an organisation created to foil police speed traps.
Motoring and cycling soon developed in very different directions and by the 1950s it was clear the future was to be one of mass ownership of cars. Car mileage increased, roads were now always designed with motors in mind, and, rider by rider, cyclists – once dominant on Britain's roads – started to disappear. In the evolutionary timeline of hobbyhorse-to-velocipide-to-bicycle-to-automobile, the riding of bicycles should have been all but extinguished by the 1970s. Town planners certainly thought that way, and declined to design for anything other than motorcars.
But there's a problem with mass car ownership: there's not enough space to put them all. Gridlock is the unforeseen outcome of planning solely for cars. When a city grinds to a halt, that's money down the drain. Cities are waking up to the fact that unrestrained car use is bad for people, and bad for the local economy. Unrestrained car use leads to ugly cities.
Now, the cities that first woke up to this are the bicycle-friendly cities beloved by cycle campaigners.
Towns and cities that design for people, not machines, will be the most progressive of the next 150 years, the towns and cities where people will most want to live, work and play. Far from being a 19th century anachronism, the bicycle is fast becoming a symbol of urban modernity, and cyclists are again at the vanguard of making cities better places. Cyclists have always been ahead of their time.
• Carlton Reid is executive editor of cycling trade magazine BikeBiz and is writing a book on cyclists' contribution to better roads. He has received writing grants from the Rees Jeffreys Road Fund and the Chartered Institute of Highways and Transportation

Saturday, August 27, 2011

Nissan breaks the 100,000 engines mark at Chennai


In a press release issued today, Nissan stated that it crossed a milestone of producing 100,000 1.2-liter and 1.5-liter HR12DE petrol engines at the Renault Nissan Alliance plant situated at Oragadam, Chennai.

Nissan notified us a few weeks back that 100,000 Micra cars were rolled out of the plant since production began in early 2010. Nissan exports the Oragadam-made Micra hatchback to European markets.

The 1.5-liter HR12DE petrol engine will be used in the upcoming Sunny sedan. The release, without being explicit, says production of the Sunny will begin shortly.

Is Mercedes Benz India planning an October release for the CLS Class?


Is Mercedes Benz India working out the final details before bringing down the next generation CLS Class to the Indian market?
Industry sources have told IndianAutosBlog.com that Mercedes Benz India is likely to launch the next generation CLS model in India during Diwali time. The second generation W218 model debuted internationally in August last year. It is available in 4 and 6-cylinder diesel variants and 6 and 8-cylinder petrol variants.



There is no doubt in our minds that this will be a CBU model. The CLS will be the Audi A7 challenger and there are not many numbers to be had. But why give Audi India a free run when there’s the option of spoiling their party?
Powertrain details are still a secret but there is a feeling that Mercedes will start with the CLS 350 BlueEfficiency and then move on to the CLS 350 CDI BlueEfficiency. Will it be another top-down strategy by Mercedes? How many variants will they offer? Will they invite the seductive Jacqueline Fernandez to unveil the equally tempting CLS Class?

The image shown here was posted on the official Mercedes Benz wall in a collection of images having popular global destinations as backgrounds.

Friday, August 26, 2011

How to Keep Up Your Used Car’s Resale Value


If you are like most drivers, you might want to trade in your car for a new model or something entirely different after about five years of driving it. If you decide to go this route, it is important to know a few steps to take to ensure the best resale value for your vehicle. There are many factors that determine a car’s resale value, such as mileage, condition, and age, but what many drivers might not foresee are the other factors such as aftermarket add-ons and maintenance concerns.

Aftermarket products

When you want to upgrade any feature in your car, consult your dealership or any dealer that sells the same make and model as your car. Many times, aftermarket products not built by the same manufacturer are considered to be of lower quality. If you do plan on selling your car eventually, it is advised that you look to your dealership for anything you might want to add on.
An exception to this consideration, however, is if you plan on dealing with a private buyer rather than a dealership. A private buyer might be more willing – and might actually prefer – to buy a car with specific aftermarket parts, such as a premium sound system.

Company Vans or large Transport Fleets


You may have a fleet of commercial vans that you use for ferrying around tools and materials, and keeping your van pristine for resale can be a tough prospect.  You can however protect the inside of your Van with a number of protective solutions. Ply lining kits are an effective option and give a strong, flexible and lightweight, scratch resistant solution, and for a relatively low cost. Opt for the plastic polypropylene kits and bulkheads, they’re made to last a lot longer than your Van – wooden linings are yesterdays solution, but still a viable DIY job if you can’t afford the fitting.

Maintenance

When you bring in your car for routine maintenance and service, save all of your receipts to show that you have followed the proper maintenance schedule. At the first sign of car trouble, bring your car to a mechanic so that the problem does not escalate and result in even further damage. The more repairs that the buyer needs to do to the car, the lower the value of the car.

Prevention of Aesthetic Damage

This goes for both the interior and exterior. When possible, stay parked at a distance from other cars to prevent door dings, and park in covered areas as often as possible to prevent damage from the elements. As far as the interior is concerned, you will want to be consistent about vacuuming and polishing the interior as it is usually obvious when a car has been well kept or whether it was simply detailed just before putting it up for sale. Do not smoke in the car or allow passengers to smoke, as stray ashes can leave permanent burn marks in the seats.
Keeping your car’s resale value is important if you plan on upgrading to a different model after a few years of driving it.  With the above in mind, Buyacar can offer an online used car valuation and calculate a trade in price, so that you can put that money towards your next new car.

Food for (green) thought

This is the second in a short series of posts and videos spotlighting our efforts to make Google greener. In this post, we give you a glimpse at our sustainable food programs. -Ed. 

When it comes to eating sustainably, it’s about more than being organic, grass-fed or cage-free. Through our food program, we delight and support Googlers as well as uphold our company’s health and environmental values. And it’s a job we relish, because food is such a defining part of our unique culture. Our cafes and microkitchens help spark greater innovation and collaboration, allowing different teams to come together to share ideas, problem-solve or just get to know each other better over lunch or a mid-morning snack.

As part of Google’s Food Team, we serve roughly 50,000 healthy and delicious meals every day at nearly 100 cafes around the world—and strive to apply sustainable food principles to all the cafes we operate. We aim to source food that’s as local, seasonal and organic as possible. This helps us prevent artificial additives, pesticides and hormones from entering Google’s food supply—whether that means sourcing our eggs from cage-free chickens or using steroid- and antibiotic-free poultry. It’s fresher, and it tastes better!