Caught In The Net

Online or web advertising is the next big thing in the sphere of advertising......

The Online pie is getting bigger and better. Of course with almost every youngster choosing to buy tickets or shop online or even home in on the optimum brand through the Internet, even conservatives are willing to put their thumb into it.

Until a few years ago most companies were unwilling to consider advertising on the Internet. But with most of the population in India getting tech savvy, companies are ready to invest 10-15 % of their spends to advertise on the web, say experts in this field.

As per Experts: “Online advertising does have its share of viewers but it is yet to reach its peak in India,” But, advertising online has definitely come a long way from those banner ad. Earlier, most agencies would just put up banner ads on major sites. This could be skipped as it would come in the way of most users. But now websites such as Google, Yahoo and MSN fall back on text-based advertising. When users search for material on the net, related text-ads are placed on the same page. This is most effective for financial and automobile services,

Internet has the power to reach out to one person at a time unlike television and radio ads and can engage consumers with a brand.

“It will grow very fast and will see its boom in five years, so ad filmmakers have to be ready for it.



Let's See!!!