Thursday, September 8, 2011

Site Monetization



You’ve got a site. Now what?
If you find yourself stuck in the monetization stage, are unsure which way to go and how can you make the most of your web site.
In developing monetization strategies for sites of all sizes (from blogs to large scale publishers), it can help you:
- assess the revenue potential of your web site;
- develop detailed forecasts and scenarios for different approached to site monetization;
- built and help you execute the monetization strategy;
- advise on best options for ad networks, affiliate programs based on the specifics of your site and business;
- assess the ad serving needs and implement the ad serving technology (DoubleClick, Google Ad Manager);
- assess the ad inventory, advise and implement a yield optimization platform (PubMatic, the Rubicon Project);
- develop and implement affiliate programs (Commission Junction, TradeDoubler, Amazon etc);
- advise and implement 3rd party platforms for advanced ad sales, campaign management, reporting and billing.

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