Online Advertising: The New Funda of Business

  Before 30 – 40 years before if you had started your business, you most likely to advertise your business in local papers after that radio television and few years back you moved to magazines.  But in today’s you must want to go to promote your business in one way that is online.

   Definitely in today’s you have more competitor so you must adapt the way your business communicates with its existing and potential customer. You start race with your competitor to reach to more and more people.

   Having a website is the best and very simple place to start and once people realize that they need your service and they will need to know more about you and your product. So you can target your ads as per customer needs. The next step is getting people to need you. Or at the very least consider you.

   While many business prefer not to invest in online advertising to decreased their costs this is the worst they can do because advertising is the best weapon you have to know you.   

Indian Mobile Advertising and Consumers

   

Over the last few years the advertising industries in India are trying hard for mobile advertising and they got success to implement – a little bit.

   Reported by Google India declared as the 2^nd biggest consumer of mobile internet. It is really impressive but not good enough for Indian marketers it seems. They are spending huge money on mobile advertising.

   Mobile Advertising, especially display advertising is a very new concept. There many brands is coming with this new concept but there are few brands are ruling on mobile advertising like Airtel, Reebok, Yamaha, Sony, Samsung, ESPN and Cricinfo.com.

   Mobile advertising is 5-6 time better in delivering ROI(Return of Investment) than online advertising. But we can never forget our best competitor which is digital marketing. We can not avoid them. Actually they are not our competitor. Because every where we work with them so I told best competitor. We encourage each other.

   The Indian Mobile advertising hasn’t grown as much as we hoped because 3G capabilities of the country are not advanced enough yet. In globally Indian mobile advertising is far and far away compare to other countries. It is very popular and useful in some country like Australia, US, Japan, Ukrain, UK, Brazil etc. Everyone has mobile phone in today’s time and it is vastly different from PC so hope in next 5 or 6 years Indian mobile advertising will grow as much as we are expecting.

How a banner affect your Ad performance

Advertising is Multi-billion industry on the web. To capture the limited attention of visitors, advertisers have to increased the size of banners. They will have to increase more number of ads sizes. Ad specs is a very crucial factor for advertising. The banner is constructed from an image(Jpeg. gif, etc), flash, java script, iframe, html and Shockwave. Banners are tagged to track impressions, click and final sale. There are many size of banners in the market which is used most......Leader Board, LREC, Skyscraper, Strip and so many rich media banner like Rollover Banner, Expandable, Sitecapture, Takeover etc. 


  The rich media ads are very important part to increase your ad performance on website. Make sure that your the formats and the companion banner ads are the correct size and specification. Performance of your banner ads also depends on the color of the banner. When color is used correctly it can be impressive.


  When you are designing a banner, you should be careful about the colors. Bright color is always be more effective than lighter. 
  

Google and Other Ad server:- Why should we choose DoubleClick for Publishers (DFP) premium solution?

First I want to clear that What are the differences between DFP Small Business and the DoubleClick for Publishers (DFP) premium solution?

So, I am very happy to answer you that DFP Small Business addresses the ad management and serving needs of growing publishers who prefer a self-managed, ready-to-use solution.
  And The DFP premium solution provides ad serving and management for publishers with large sales teams and complex sales operations who often require an advanced feature set and greater levels of customization.


Let's come to the Point.....


DART for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management functions and allows you to generate ever-greater advertising margins.

you will:

• Differentiate your inventory with advanced targeting capabilities and the ability to traffic a variety of rich media campaigns with ease.
• Save staff time and reduce costs with simple and efficient trafficking workflow and an intuitive interface.
• Make better decisions with comprehensive forecasting and decision-support tools.
• Improve campaign performance and client satisfaction with detailed and actionable reporting.
• Enjoy responsive, world-class service organization that boasts industry-leading reliability, 24/7/365 support, and flexible APIs for seamless integration.
• 
  

Improve efficiency with a unified platform

DART for Publishers works with DART Sales Manager, DoubleClick Network Builder, DART Adapt,Boomerang for Publishers, DoubleClick Mobile, DoubleClick In-Stream, DoubleClick Rich Media,DoubleClick Studio and DoubleClick Ad Exchange. Combined, these solutions deliver a powerful, integrated suite of solutions to help you maximize revenue across your entire inventory.

Google Adsense Monetizing, Traffic, Testing Tips, Tricks And Resources

Google Adsense is the most common revenue generators for blogs and websites and probably also the most easier way how to earn money, start to make some income, if You got already niche blog and some traffic. I started with Adsense too, I am not going specifics about numbers, but income is pretty motivating to keep going and think about monetizing. Also remember not to overact, setting up too much advertisements on Your site – this article should be useful if You are just starting out, don’t know how it really works and also for people who use this service but already thinks about some optimizing and digging deeper. I just went it all through, so consider this as sharing with experience, resources and articles, which should help You understand and actually do better when You are thinking about starting to make money from what are You doing.

What really is Google Adsense?

At first You must know, how Your earnings are really counted -

1. Adsense Earning = Impression-count x Click-though-rate x Cost-per-click x smart-pricing-factor.

2. Click-through-rate (CTR) is ratio of clicks per impressions. It can range from 0.1% to 30%, but most commonly around 1% to 10%.

3. Cost-per-click (CPC) is the earning you get per click. While traditionally it refers to the amount advertisers pay for each click, it can also mean the amount publishers get for each click.

4.Smart-pricing is Adsense method to determine how valuable clicks from your site is worth. If clicks on your site doesn’t provide good value to advertisers, e.g. from visitors’ geo-location that seldom translate to sales, you will only get a fraction of the supposed CPC.

    Read More Details 100 Google Adsense Tips

Traffic

Don’t forget about traffic, traffic actually is the key factor to success – more visitors You have, more income You make.

Caught In The Net

Online or web advertising is the next big thing in the sphere of advertising......

The Online pie is getting bigger and better. Of course with almost every youngster choosing to buy tickets or shop online or even home in on the optimum brand through the Internet, even conservatives are willing to put their thumb into it.

Until a few years ago most companies were unwilling to consider advertising on the Internet. But with most of the population in India getting tech savvy, companies are ready to invest 10-15 % of their spends to advertise on the web, say experts in this field.

As per Experts: “Online advertising does have its share of viewers but it is yet to reach its peak in India,” But, advertising online has definitely come a long way from those banner ad. Earlier, most agencies would just put up banner ads on major sites. This could be skipped as it would come in the way of most users. But now websites such as Google, Yahoo and MSN fall back on text-based advertising. When users search for material on the net, related text-ads are placed on the same page. This is most effective for financial and automobile services,

Internet has the power to reach out to one person at a time unlike television and radio ads and can engage consumers with a brand.

“It will grow very fast and will see its boom in five years, so ad filmmakers have to be ready for it.



Let's See!!!

Tips: Testing Campaigns

I was pondering for a while on the topic to post.At last managed to get a topic for today.The post would focus on few ideas to test new ad and creative type on live environment.When you traffickers receive any new creative/ad format which you wanted to know how it would look on the live publisher, here are the ways you can carry out this test.......

• Live testing of campaigns MUST be executed in short time.Once the test ad is live, test what you needed, and turn it off instead running it for days(which is a huge mess).
• Always check for the preview and click through on the ad server before going to make live.
• If you wanted to do a quick test, book huge inventory, set highest priority, and scheduled it for one day(simply traffic as exclusive/roadblock campaigns).So this test ad becomes live as soon as the Ad server pushes.Note very very importantly this type of test should be finished in short time, say 10 ~15 min after the ad server pushes.Else, it would results in unnecessary impressions delivery and also would compete with other premium advertisements running.So be utmost careful while executing this.
• Another good practice is to target.By this you actually reduce the competition with actual live ads scheduled.Pick the less traffic page group of the publisher to target.Usually the publisher would have less ads scheduled, so the possibility of competing is less
• You can also geo-target .Idea is , you target the test ad to to your local(country/state/city)this way you narrow down and keep yourself out of competing with scheduled ads.

Hope this basic tips will Help a little bit, will back you soon with some other Ideas and tips for you.

Site Monetization

You’ve got a site. Now what?

If you find yourself stuck in the monetization stage, are unsure which way to go and how can you make the most of your web site.

In developing monetization strategies for sites of all sizes (from blogs to large scale publishers), it can help you:

- assess the revenue potential of your web site;
- develop detailed forecasts and scenarios for different approached to site monetization;
- built and help you execute the monetization strategy;
- advise on best options for ad networks, affiliate programs based on the specifics of your site and business;
- assess the ad serving needs and implement the ad serving technology (DoubleClick, Google Ad Manager);
- assess the ad inventory, advise and implement a yield optimization platform (PubMatic, the Rubicon Project);
- develop and implement affiliate programs (Commission Junction, TradeDoubler, Amazon etc);
- advise and implement 3rd party platforms for advanced ad sales, campaign management, reporting and billing.

Social Media

Social Media Marketing has emerged as the industry’s spearhead over the past couple of years. It has recorded a tremendous growth and influence, to the point that nowadays no online campaign is comprehensive enough without a social media component.

We can strategize and execute your whole social media marketing plan, including Facebook pages, groups, places, advertising, so that they complement and potentate any other online campaigns you may be running, be they for branding or for direct response purposes.

New Ad Server

Smart AdServer focuses on rich media campaigns for sites in Europe and features the ability to launch just about any style of advertisement you can think of in just three clicks.  Using real-time monitoring, you can choose on the fly if you want to target the ads based on geography, ISP, browser, keywords and more. There are some Indian organization, they are start using Smart Ad server.

Introducing The DFP Mobile Interface

Over the past few months, many of you have let us know how much you’d like to have fast and easy mobile access to your ad operations.

The new DoubleClick for Publishers (DFP) mobile interface lets you quickly check your ad operations and account performance while away from your computer. When you sign into your DFP account from your mobile browser, you’ll immediately get an overview of the most important areas of your account.

With an activity stream that’s constantly updated, you can monitor all of the trafficking changes made to your account even when you’re away from the office. If you discover a problem that needs immediate attention, you can pause the line item or even contact the trafficker or salesperson - all directly from your phone.

We built the DFP mobile interface to help you quickly access the essentials in your account, so we’ve focused on letting you view and make basic edits to your orders through the mobile application. If you need access to the other parts of your account, you can switch to the desktop version of DFP through a link at the bottom of the screen.

DFP’s mobile interface was designed to make checking in on your account fast and easy and is available to all users using the new DoubleClick for Publishers or DFP Small Business with a compatible Android, iPhone, or Palm Pre device. To access DFP from your mobile device, simply point your mobile browser to www.google.com/dfp.